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Cradle to Cradle Packaging Development: Method | Case Study

Koeijer, B.L.A. de (2013) Cradle to Cradle Packaging Development: Method | Case Study.

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Abstract:Since the publication of Cradle to Cradle: Remaking the Way We Make Things in 2002, Cradle to Cradle has initiated a new step in sustainable product development. The paradigm focuses on improving and moving from ‘less bad’ to ‘more good’. Conventional eco-efficient approaches seek to reduce or minimize damage and shrink the ‘negative footprint’. Cradle to Cradle focuses on eco-effectiveness: doing the right things or improving the ‘positive footprint’ by continuous improvement. Within Cradle to Cradle, products are designed which are beneficial in health, environmental and economic terms. The aim of the design concept is to improve the quality of products: better consumer quality, without health risks and with an economic and ecological benefit. Current packaging is mainly developed with a focus on end-of-pipe solutions. It is highly optimised, but not on the issues the Cradle to Cradle paradigm deems important. There is no focus on material health or continuous material flows. The implementation of a comprehensive quality concept by positively defining ingredients and the subsequent input into (recycling) systems is fundamental. Therefore, a development method specifically targeted at Cradle to Cradle packaging is required. Van Houtum is one of the companies implementing Cradle to Cradle in its business approach. Several of the company’s tissue paper and washroom products have been Cradle to Cradle certified. The development of Cradle to Cradle suited packaging is considered to be one of Van Houtum’s important next steps in its Cradle to Cradle policy. For Van Houtum, a packaging concept is developed, to fit within the product line of Satino Black. The packaging development is aimed at distinctive packaging features and material use. On top of that, the material health and material reutilisation is optimised, from a Cradle to Cradle perspective.
Item Type:Essay
Clients:
VAN HOUTUM B.V., SWALMEN, THE NETHERLANDS
Faculty:ET: Engineering Technology
Subject:43 environmental science, 51 materials science, 58 process technology
Programme:Industrial Design Engineering MSc (66955)
Link to this item:http://purl.utwente.nl/essays/66874
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