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Een modulaire beursstand voor KAZAM

Vietor, D.J. (2015) Een modulaire beursstand voor KAZAM.

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Abstract:Kazam is a new smartphone brand which is active in the Dutch market since the beginning of 2015. Kazam Benelux, the local branch of the company, is currently in the process of building brand recognition in the Dutch market. Initially this will be done through the press and word-of-mouth marketing, in a later stage Kazam will participate in trade fairs to gain more brand recognition. During this project a modular exhibition booth will be designed that Kazam will be able to build and use as soon as it plans to participate in a certain trade fair.
Item Type:Essay (Bachelor)
Faculty:ET: Engineering Technology
Subject:20 art studies
Programme:Industrial Design BSc (56955)
Link to this item:http://purl.utwente.nl/essays/67637
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