University of Twente Student Theses


Design preferences for oral contraceptive packaging in Japan and the USA

Kuiper, R. (2008) Design preferences for oral contraceptive packaging in Japan and the USA.

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Abstract:This is a bachelors assignment report for the study Industrial Design at the University of Twente. The assignment is conducted at the company Schering-Plough, in behalf of the section New Packaging& Device Development, in Oss. Schering-Plough is a pharmaceutical company with the following areas of research: cardiovascular disease, central nervous system disorders, immunology and infectious disease, oncology, respiratory diseases and women's health. The section New Packaging &Device Development wants to learn if there are prominent differences in the packaging field for the different areas of the world and what the do’s and don’ts are. Within this project frame, two following assignment is formulated: The objective of the assignment is to do recommendations for the design of packaging of oral contraceptives for Japan and the US, by doing an analysis on different aspects of these two countries. These recommendations will be put in a model or a summary of guidelines. This model or summary will be applied into a number of re-designs of packaging of one or more oral contraception products, at the level of prototypes or computer models. The (computer) models will show how the guidelines can be put into practice.
Item Type:Essay (Bachelor)
Faculty:ET: Engineering Technology
Subject:20 art studies
Programme:Industrial Design BSc (56955)
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