Dynamic pricing for camping and bungalow parks: integer linear programming for revenue maximization

Span, J.E. (2017) Dynamic pricing for camping and bungalow parks: integer linear programming for revenue maximization.

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Abstract:More and more airlines, hoteliers, webshops and other companies apply dynamic pricing strategies to increase their revenue. This project presents a deterministic integer linear program to find a dynamic pricing strategy to increase revenue of camping and bungalow parks. A simulation framework is proposed to evaluate the performance of a dynamic pricing strategy. The computational experiments are used to validate and test the performance of this linear program. The results show an increase of the revenue relative to the pricing strategy that is currently used by most camping and bungalow parks.
Item Type:Essay (Master)
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:31 mathematics
Programme:Applied Mathematics MSc (60348)
Link to this item:http://purl.utwente.nl/essays/72300
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