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Engineering Entertainment: Adaptive interventions to enhance player engagement in the Interactive Tag Playground

Pingen, J.J.F. (2019) Engineering Entertainment: Adaptive interventions to enhance player engagement in the Interactive Tag Playground.

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Abstract:This study aims to design and develop an adaptive intervention to enhance player engagement in the Interactive Tag Playground (ITP). Playing data from the ITP was gathered, and video recordings were analyzed by an observer to mark periods of low engagement. This data is used to train a logistic regression model to predict the level of engagement during play. The final model, using only a subset of features that can be easily retrieved from the ITP, has an F1-score of 0.75. Combined with a time frame of 15 seconds and a threshold of 85%, it shows promising results at triggering an intervention at appropriate times. To evaluate this model, it was implemented in the live ITP, together with a previously-designed `swag' intervention. The effect of the adaptive intervention on player engagement was measured with a post-game questionnaire (GEQR). Unfortunately, from the results it cannot be concluded that the adaptive intervention in the ITP leads to higher engagement. Instead, triggering the intervention at a set time during the game even lowered the engagement score. However, the intervention did lead to some unexpected behavior that indicate a motivating factor, where players exploited the embellishments as a target to be tagged.
Item Type:Essay (Master)
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:54 computer science
Programme:Interaction Technology MSc (60030)
Link to this item:http://purl.utwente.nl/essays/77097
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