University of Twente Student Theses


Task Characteristics and HRM Activities on Online Labour Platforms

Cortjens, Jaap (2021) Task Characteristics and HRM Activities on Online Labour Platforms.

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Abstract:Online Labour Platforms (OLPs) where gig workers complete often short tasks for payment are becoming a more common and established form of business where supply and demand of short-term labour are matched by the platform. Even though OLPs do not employ people to complete tasks via their platform, they however do use HRM activities to steer the behaviour of the people using the platform. Different types of OLPs have been identified by scholars as well as different HRM activities commonly used by OLPs. However, there are differences in the used HRM activities among platforms. It is a reasonable assumption that when different tasks are offered via OLPs the HRM activities to best facilitate these tasks are also different. This study set out to study the relationship between the different job characteristics and the different corresponding HRM activities by interviewing the representatives of 10 diverse OLPs operating in the Netherlands and analysing their responses, as well as conducting a netnography by signing up to those OLPs as a gig worker and as a client. As a result the task characteristics did have an effect on the HRM activities through the dependence they created between clients, gig workers, and OLPs. However, other factors such as the industry and life cycle stage of the OLP were also impactful on the HRM activities implemented by the OLPs.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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