University of Twente Student Theses

Login

Contest theory models of long-term advertising and short-term competitive behaviour

Sparrius, T. (2021) Contest theory models of long-term advertising and short-term competitive behaviour.

[img] PDF
2MB
Abstract:In this research I aim to establish a set of feasible limiting average rewards from a series of short-term competitive forms based on a long-term dyadic choice for investment in a duopolistic repeated simultaneous game. This is done through computing in Python on short-term market structures using an aggregated individual agent-based deterministic market distribution from contest theory and the law of large numbers. These computations result in a series of visualisations on which some effects are isolated to determine how eight short-term competition forms react to changes in variable advertisement cost (of the long-term variable) and changes in demand. The visualisations show that for the computations minor differences (e.g. limiting average rewards) occur when a baseline input is used on the eight models and that increase in variable advertisement cost and decrease in demand result in alterations to the limiting average reward structures.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:31 mathematics, 54 computer science, 58 process technology, 83 economics
Programme:Industrial Engineering and Management MSc (60029)
Link to this item:http://purl.utwente.nl/essays/89211
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page