University of Twente Student Theses
The coexisting effect of social media use on psychological wellbeing
Santangelo, Luca (2023) The coexisting effect of social media use on psychological wellbeing.
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| Abstract: | Due to the rise of social media a lot of concerns have risen about the effects it has on consumers' phycological well-being. The objective of the thesis is to show that positive and negative effects can coexist throughout a set of mediators including bonding and bridging social capital, smartphone addiction, and social isolation, and therefore give a different view on this topic compared to existing literature. A quantitative study was done with a sample of 60 consumers mainly students, using Factors analysis and correlation. The results show Social media use has a favorable indirect influence on psychological well-being, primarily because it builds bonding and bridging social capital. In addition, the results show that social media use leads to a high risk of becoming smartphone-addicted and so reduces psychological well-being. This thesis assists in solving the discrepancies thus far identified in the literature by providing data and statistical analysis demonstrating both positive and negative impacts may coexist. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/95123 |
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