University of Twente Student Theses


The coexisting effect of social media use on psychological wellbeing

Santangelo, Luca (2023) The coexisting effect of social media use on psychological wellbeing.

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Abstract:Due to the rise of social media a lot of concerns have risen about the effects it has on consumers' phycological well-being. The objective of the thesis is to show that positive and negative effects can coexist throughout a set of mediators including bonding and bridging social capital, smartphone addiction, and social isolation, and therefore give a different view on this topic compared to existing literature. A quantitative study was done with a sample of 60 consumers mainly students, using Factors analysis and correlation. The results show Social media use has a favorable indirect influence on psychological well-being, primarily because it builds bonding and bridging social capital. In addition, the results show that social media use leads to a high risk of becoming smartphone-addicted and so reduces psychological well-being. This thesis assists in solving the discrepancies thus far identified in the literature by providing data and statistical analysis demonstrating both positive and negative impacts may coexist.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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