University of Twente Student Theses
My new colleague AI : An analysis on the German discourse about the implementation of AI into the labor market from an ethical perspective
Lademacher, N.L. (2023) My new colleague AI : An analysis on the German discourse about the implementation of AI into the labor market from an ethical perspective.
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| Abstract: | The way social and political actors communicate the introduction of artificial intelligence (AI) is a powerful tool to influence people’s perception of this new introduction. Because AI is a technology with inherent ambiguities, the way possible ethical consequences of this introduction are communicated by policy plays an important role in shaping people’s perceptions. This bachelor thesis tries to illuminate the discourse concerning possible ethical issues that may arise with the introduction of AI into the labor market through the scope of a scientific, ethical framework. The political communication of the German ministries of labor on both the federal and the federal state levels is examined and juxtapositioned with the media news coverage of the German media. By employing a qualitative content analysis, it is demonstrated that the German government first and foremost tries to prepare the German population by rapidly introducing this new technology into the labor market by promoting the technology as a benevolent force. The German media discuss this introduction in different ways, however, do not present alternatives to the German governments vision of a rapid introduction of AI into the labor market. The findings are substantiated through policy documents and press releases of the German Ministry of Labor and Socal Affairs (BMAS) and the federal states' labor ministries as well as newspaper articles from four interregional German newspapers. The results show that concrete ethical consequences are not sufficiently discussed by all actors. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 88 social and public administration, 89 political science |
| Programme: | Management Society and Technology BSc (56654) |
| Link to this item: | https://purl.utwente.nl/essays/96894 |
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